Positioning and brand image

POSITIONING AND BRAND IMAGE

Measure your brand’s potential.

Positioning and brand image.

We evaluate how your customers, prospects, and potential job candidates perceive your brand.

We analyse your brand image in its entirety by analysing the perception of your target audiences, by identifying the avenues of growth, the differentiating factors, and by identifying your brand’s strengths and the effects on awareness and loyalty.

Brand awareness

Our awareness studies allow us to identify the level of awareness of your brand among your target audiences.


Brand image

The brand image analysis allows us to identify whether your perceived brand image corresponds to the brand image that you want to convey.


Loyalty

The loyalty analysis allows for the implementation of actions aimed to reduce the volatility of your customers and increase the rate of recommendation.

Get to know us

How is your brand perceived?

Contact us

Positionnement et statut de marque .

Nous évaluons la puissance de votre marque et comment elle est façonnée par vos cibles

Positionnemet et statut de marque .

Nous évaluons la puissance de votre marque et comment elle est façonnée par vos cibles

Marketing services

Explore all our marketing capabilities


Positioning and brand image

MARKETING SERVICES

Positioning and brand image.

Positioning and brand image.

Measure your brand’s potential.

We evaluate how your customers, prospects, and potential job candidates perceive your brand.

We analyse your brand image in its entirety by analysing the perception of your target audiences, by identifying the avenues of growth, the differentiating factors, and by identifying your brand’s strengths and the effects on awareness and loyalty.

Brand awareness

Our awareness studies allow us to identify the level of awareness of your brand among your target audiences.


Brand image

The brand image analysis allows us to identify whether your perceived brand image corresponds to the brand image that you want to convey.


Loyalty

The loyalty analysis allows for the implementation of actions aimed to reduce the volatility of your customers and increase the rate of recommendation.

Get to know us

How is your brand perceived?

Contact us

Brand Position & status .

We evaluate the power of your brand and how it is shaped by your stakeholders

Brand Position & status .

We evaluate the power of your brand and how it is shaped by your stakeholders

Marketing services

Explore all our marketing capabilities


Lead generation

MARKETING SERVICES

Lead generation.

Lead generation.

Get qualified leads.

We identify and qualify your future customers and commercial partners.

Ellipse Marketing’s work in identifying qualified leads is focused on qualitative data research rather than on volume.  Lead qualification is done by marketing specialist who are not telemarketing operators.

B2B Lead Generation

We’ve built an up-to-date database with qualified profiles that have high potential to become your customers or business partners.


Finding Suppliers

We can find suppliers who meet your company’s needs in terms of process, quality, volume, and deadlines.


Database Qualification

We requalify and validate leads by contacting the key stakeholders who are involved in the decision-making process.

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What would be the ideal lead for your company?

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Marketing services

Explore all our marketing capabilities


Market research

MARKETING SERVICES

Market research and analysis 

Market research and analysis .

Broaden your perspectives.

We analyse your target markets and we put key information into perspective.

We leverage our country-specific knowledge and industry experience of over 15 years to carry out customised market analyses in countries where we have a strong foothold, especially in France, Romania, Morocco, Germany, and Italy.

Primary Market Research

Our market research and analyses are mainly focused on the business environment and on development: clients, competition, resources, and opportunities.


Secondary Research and Market Memos

We conduct research of your target market and create memos to identify key information in EMEA countries (especially in France, Romania and Eastern Europe).


Market Screening and Monitoring

We monitor your target markets and business opportunities to provide you with up-to-date and reliable information in real time.

Get to know us

Tell us about your research project

Contact us

Marketing insights .

We analyse your market environment and help you identify and attract high-potential clients

Marketing insights .

We analyse your market environment and help you identify and attract high-potential clients

Marketing services

Explore all our marketing capabilities


Customer experience (CX)

MARKETING SERVICES

Cutomer eXperience (CX).

Customer eXperience (CX).

Convert expectations into opportunities.

We mesure
Customer Satisfaction.

You can leverage our marketing expertise and digital know-how to measure the consumer experience and implement customised satisfaction surveys. We take on the work from questionnaire creation to report analysis and presentation.

CSAT Surveys (B2B & B2C)

Our satisfaction surveys measure the difference between expectations and the actual service delivered.


NPS Surveys

The Net Promoter Score allows you to evaluate the probability that your customers will recommend your brand, products, or services to others.


VoC Surveys

Voice of the Consumer (VoC) analysis allows you to identify and prioritise consumer expectations in real time.


CES Surveys

The Customer Effort Score (CES) is a customer experience indicator that measures the level of effort exerted by your customer during the customer journey.

Get to know us

Have you been maintaining your customer promise?

Contact us

Customer eXperience .

We investigate your customers’ perception of their experience with your brand, business or services

Customer eXperience .

We investigate your customers’ perception of their experience with your brand, business or services

Marketing services

Explore all our marketing capabilities